FOUNDER & PRINCIPAL
Lane is a nonprofit executive, strategist, and advisor with more than 30 years of experience advancing community impact through philanthropy, organizational leadership, and cross-sector collaboration. She has launched and led multiple nonprofits, guided complex transformations, and built sustainable funding models — partnering with foundations, donors, and community leaders to deliver measurable results.
As the founder of Red to Black, Lane works at the intersection of practical execution and big-picture thinking, helping mission-driven leaders move from intention to impact with clarity, confidence, and purpose.
LEARN MORE
The Connector
Meet the collective.
Seven distinct voices. One shared mission. Founders, operators, builders, and advisors with 20 to 45+ years of experience — translating what we've seen into what you need.
Kate Ammerman
Kate is a marketing strategist who works at the intersection of data, storytelling, and human behavior. She helps organizations translate complex ideas into clear, compelling messaging that reaches the right audiences and drives action. As senior marketing director for IBIE — a top-three global baking industry event — she led attendee acquisition and exhibitor growth, resulting in the 2025 Grand Award on Trade Show Executive's "Fastest 50" list for event growth in the U.S. and consistent rankings among the top 50 largest U.S. events for over a decade.
The Mobilizer
Wesley Burt
Wesley is a social impact entrepreneur and strategic advisor with more than two decades of cross-sector leadership — spanning nonprofit, private, public, and political arenas. He partners with organizations to design and scale innovative solutions to complex social challenges, with a focus on growth strategy, partnerships, and systems-level problem solving.
The Disrupter
The Catalyst
Lynley Conner
Lynley is a purpose-driven executive with 15+ years of leadership in nutrition, wellness, and large-scale food operations. As CEO of a high-impact school catering company, she scaled the business from $3M to $20M in six years — leading operations across four major facilities and forming strategic partnerships with local nonprofits.
Ryan Ponsford
Ryan is a strategist, speaker, and advisor specializing in helping families, business owners, and advisors navigate growth, wealth, and transition with clarity and purpose. With more than two decades of experience across the institutional and private financial sectors, he works at the intersection of wealth strategy, legacy planning, and philanthropy.
The Synthesizer
Wendy Stull
Wendy is an event strategist and producer who has planned experiences for groups as large as 20,000 and as intimate as a VIP dinner. She got her start as the in-house Special Events and Travel Director for Callaway Golf, and has since led galas, fundraisers, conferences, and trade shows across industries.
The Executor
The Sage
Ed Quinlan
Ed is an executive-level business consultant with a background spanning Fortune 100 leadership and national consulting firms in health, wellness, and productivity. He specializes in marketing, client acquisition, sales, and internal operations — with a particular focus on wholesale customer acquisition and retention.
What we mean by collective.
We're a working collective — assembled to help your organization meet the moment, sized to the engagement, and hand-picked to best serve your mission.
No rotating benches. No junior associates running the account. Just experienced operators.